Audi intrece Bmw la vanzari in Ianuarie 2010
With some 77,800 cars delivered worldwide, AUDI AG achieved sales growth of around 39 percent in January (2009: 56,13
. In the past month, 16,798 Chinese customers chose an Audi – more than twice as many as in January 2009 (2009: 7,816). Sales in the United States rose by 37.9 percent to 6,510 cars (2009: 4,722). Sales in Europe outside Germany grew by 23 percent, with 33,300 cars sold (2009: 27,020).
“Due to the current order registrations, we expect a strong first quarter in 2010,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. Contributing to the good sales situation is the new Audi A5 Sportback, which is now fully available for the first time, as well as the highly successful Audi Q5, which has outsold its competitors’ models by a significant margin in Europe. “With this successful start we’re on target to reach the record we set in 2008 of one million cars sold, which we want to achieve again in 2010.”
In all major European markets, the sales figures for the brand with the four rings were above those for the same month in the previous year. In its German home market, the Ingolstadt-based company sold 11,657 premium cars, an increase of 9.3 percent (2009: 10,662). In Great Britain, Audi’s sales grew in January by 42.9 percent to 9,004 units (2009: 6,302). The Audi Q5 made an especially large contribution to the 21 percent growth in Italy, where 4,755 cars were sold (2009: 3,929). In France, Audi sold 3,690 cars (up 0.2 percent; 2009: 3,683); in Spain there were 3,311 units sold (up 11.1 percent; 2009: 2,979). Sales figures also rose again in Eastern Europe, with 812 cars sold in Russia, the region’s largest market, representing a 58.3 percent gain (2009: 513).
In the Asia-Pacific region, sales for the brand rose by 101 percent to around 20,850 cars (2009: 10,381). Along with growth of 114.9 percent in China (including Hong Kong), with 16,798 units sold, sales also grew in Japan by 33.6 percent, with 991 cars delivered to customers (2009: 742).
While Audi of America was able to increase its share of the premium car market in the United States to 8.9 percent with a 37.9 percent growth in sales (2009: 4.722 cars; market share of 7.2 percent), the 127.8 percent growth of sales in neighboring Canada exceeded even that of China: in January, 884 Canadian customers chose an Audi (2009: 388
In the month under review, sales of BMW brand automobiles climbed 15.9% to a total of 69,852 (prev. yr. 60,262). Strong gains were again reported by the major series, including the BMW 7 Series with 4,742 deliveries (+89.8% / prev. yr. 2,49
, and the BMW X5 and X6 models with a combined total of 10,565 (+9.3% / prev. yr. 9,665) deliveries. The BMW Z4 was also among the growth drivers with 1,552 (+278.5% / prev. yr. 410) deliveries. All three model series remain clear global market leaders in their segments. BMW also made gains with what is traditionally its largest-volume model series: Volumes for the 3 Series rose by 7.1% overall to reach a total of 22,501 (prev. yr. 21,001) deliveries in January. Although its successor model is already preparing for launch in late March, demand for the current BMW 5 Series Sedan is strengthening, with 9,314 customers purchasing this highly-successful model (+4.9% / prev. yr. 8,880) in the past month. Overall, the BMW 5 Series was able to match the previous year’s level of 11,036 deliveries (-0.1% / prev. yr. 11,042). Ian Robertson: “We have already sold virtually all of the current BMW 5 Series Sedans, so there will be a relatively small volume of final deliveries of this model over the next two months.” Robertson added: “The new BMW 5 Series Sedan is receiving an enthusiastic response from the media and the public. From the second quarter on, the new model – together with the new, recently launched BMW X1 and BMW 5 Series Gran Turismo models – will give sales a further boost.” The two new models, the BMW 5 Series Gran Turismo and the BMW X1, joined the BMW model range in late October. Although they are not yet available in all major high-volume markets, no less than 4,093 BMW X1 and 933 BMW 5 Series Gran Turismo models were already delivered to customers in January.
The MINI brand also saw a substantial increase in sales volumes in the month under review. With 12,181 (prev. yr. 10,120) units sold, 20.4% more vehicles were delivered. Volumes increased for all three model series. In January 1,191 (+510.8% / prev. yr. 195) MINI Convertibles were delivered to customers. The MINI Clubman was sold to 2,003 customers last month (+5.2% / prev. yr. 1,904), while the MINI recorded 8,987 deliveries worldwide (+12.0% / prev. yr. 8,021).
The Rolls-Royce brand can also look back on a successful start to 2010: Demand for its new model, the Ghost, launched in December, is strong, with definite orders until the middle of the year. In January, Rolls-Royce delivered a total of 87 automobiles to customers (prev. yr. 37) and was able to increase sales volumes by 135.1
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